May 10, 2008
The following tale must repeat itself a thousand times a day across the USA, and there is no telling how many times it happens across the world.
I am asked to attend a lunch with some of the principles of a soon-to-be-launched new venture. One of the principles, to whom I am known, believes that perhaps I could comment on some aspects of the company’s objectives.
As a good friend I return the favor for the lunch by commenting on those areas in which my friend was interested. Before we went our separate ways I asked my hosts what role a website would be playing in this new company? Their response was heartening: “Our website will play a significant part in assisting us to achieve our objectives.”
How wonderful I thought, and so another question followed. “You have told me that you have contracted with a company to design your site, and that the design is well under way. Has your contractor involved you, or any of your partners, in any strategic discussion on how the site will take advantage of the considerable internet traffic that already exists for this industry?” (I asked this question knowing something about what their new organization was going to be, and how it was going to operate.) “What do you mean Leo?” was the reply.
The next few minutes uncovered a number of disturbing details, but the most alarming fact of all, was that there had been absolutely no discussion of how this site was going to rank with the search engines…..yet the design was well under way!!!
There had not been, nor was there likely to be, at this stage at least, any review of the strategic opportunities (and they are considerable), that could be exploited by Search Engine Optimization. There had been NO discussion on possible domain names, key search terms, the role of link trading etc. Why? The answer is simple. The company contracted to design the site has no concept of seo. It is neither an seo firm, nor does it have links with an seo firm.
The story would have gone something like this. Several months down the track somebody in this new company would have realized that there was valuable internet traffic that they could exploit. The principals would have come together and asked themselves what could be done about this? They may have even gone back to the company who designed the original site (in reality this company has done nothing unprofessional-they did meet their original contractual obligations), asking them how to accomplish the task of attracting their share of this internet traffic?
The contractor now tells the client that this will require some modification to the website and that they will set up a meeting at which the pertinent factors will be discussed. Hopefully the contractor realizes that in order to meet the company’s new requirements they will need the services of an seo firm? Now the client is involved in discussions that should have taken place months ago, long before the company was launched.
The client’s focus is disrupted, they are involved in additional expense that could have been avoided and they have a less than positive view of a growth industry that is contributing to America’s global market leadership.
The seo message needs champions!
Lavaball is a SEO Firm that provides search engine optimization services, ecommerce and design tips and advice.
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Central Illinois is an area rich in cultural activities and
business opportunities. The quality of life experienced by
the residents of the numerous close-knit communities is
second to none. Citizens in the central Illinois area are
encouraged to participate in the many public events that
take place throughout the year. Business development and
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is no shortage of top quality public services and
incentives.
Buying a central Illinois house will be an investment in
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educational opportunities are outstanding.
There are many choices in real estate if you are planning
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The ability to type quickly and accurately is crucial for every
day life. We live in a computer world. From the server in a
restaurant to a CEO of a Fortune 500, typing skills are
necessary. Typing is a useful, life-long skill. The better your
typing skills, the more opportunities that will available to
you.
Typing skills are just as important for children. Prepare your
children for the computer age. Teach them when they are young
(if they can tie their own shoes, they are ready), and typing
will become second nature to them.
Everything will be a lot easier for your children if they learn
correct typing techniques with proper finger placement and
movement, and without looking at the keyboard. It will help them
with school work starting as early as elementary school. Typing
speed will affect how fast they can do research, surf the Web,
write papers, and save time with school work! Typing has been
shown to improve spelling, writing, language skills, and grades.
You could let your children teach themselves how to type… but
they will develop bad habits that will plague them their whole
life. Or you can choose a scientifically-sound typing course.
Here are a few criteria to look when choosing a typing course.
* Provides fast results. * Makes it fun and easy to learn and
practice so the child will eagerly participate, which eliminates
frustration. * Uses natural, effective learning methods that
work and eliminates the frustration associated with traditional
typing methods. * Reinforces proven teaching methods with clever
exercises, leading to immediate and continuing gratification
results and gratification. * Lays the foundation of proper
finger placement and movement. Shortcuts always lead to
disaster. * Provides the ability to learn at the child’s own
level and pace. * Customizable so the child can work on weak
typing areas.
Rote memorization is uninteresting and has a high failure rate.
Researchers give us clues to the workings of the brain, and how
we learn and remember. Kids have rich imaginations. When
choosing a typing course, choose one that use these
revolutionary mind, visualization and memory connections. Don’t
fight nature. Tap into these natural learning tools to pique
your children’s interest and keep them focused on the task,
learning how to type. If you take advantage of how the mind
really works, you will find that they will master typing skills
in a fast, fun and enthusiastic way.
Finding an effective typing course for your kids is important.
When your children learn the correct finger placement with
proven learning methods, drills and activities, their accuracy
and speed will improve and they will be prepared for the
fast-paced computer-oriented world of today.
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